Solar for You Growth Proposal

Prepared for Solar for You · Las Vegas, Nevada

A marketing growth system, engineered for residential solar in Southern Nevada.

A complete plan for sustained lead flow, qualified appointments, and brand authority. Video at the center, performance media around it, CRM follow up that closes the loop.

Review Next Steps Read the Proposal
  • 01Video sales funnel
  • 02Paid media and SEO
  • 03CRM follow up
  • 04Authority and trust

01Executive Summary

Build a video-led growth engine that compounds.

Solar for You is operating in one of the most attractive residential solar markets in the country. The opportunity is not whether homeowners want lower power bills, it is whether your brand is the one they trust enough to invite into the conversation.

This proposal lays out a complete marketing system designed to do three things at once. Generate qualified, high-intent appointments at predictable cost. Build durable brand authority across search, social, and AI surfaces. Convert more of the demand you already pay to create through structured follow up and clearer messaging.

Every section below describes one part of that system, the choices behind it, and how Whisenhunt Media would deliver it. Pricing is intentionally not included in this document. Investment levels are discussed in a follow up review once you have selected the components that fit your goals for the next twelve months.

The shape of the engine. A short library of video assets, a tight set of paid media campaigns pointed at high-intent search and audience, a fast-moving CRM with SMS and email, and a content and SEO backbone that earns ranking and citations over time. Each piece is measurable, each piece reinforces the next.

02Las Vegas Market Opportunity

A sun-rich, high-bill, growth metro with strong policy tailwinds.

The reasons the Las Vegas residential solar market is structurally attractive are well documented and are equally well understood by every competitor on the street. The work is to translate that demand into appointments for Solar for You specifically.

Sunlight and bill pressure

Southern Nevada is among the highest solar irradiance regions in the United States. Summer cooling load drives residential utility bills to levels homeowners actively want to reduce.

Verify current irradiance and rate data with NREL and the serving utility before quoting payback periods in advertising.

Population and housing growth

Clark County continues to add owner-occupied single-family households across Henderson, Summerlin, North Las Vegas, and the southwest valley, expanding the eligible install base each year.

Policy and incentive context

Federal and state incentives, net metering rules, and utility programs all shape payback and customer decision making. Treat every claim as time-sensitive and verify before publishing.

All incentive, tax credit, and utility statements in client-facing creative must be sourced and dated. Whisenhunt Media will not publish unverified claims.

Market disclaimer. Market commentary in this proposal is directional and based on publicly available information at the time of writing. Specific payback periods, incentive amounts, utility rates, tax credits, and savings figures must be verified against the latest IRS, NV Energy, and federal program data before being used in any consumer-facing creative.

03Target Customer

The homeowner most likely to say yes, faster.

The primary buyer for Solar for You is an owner-occupied single-family homeowner in Clark County with a recent run of higher than expected utility bills, enough roof or yard for a meaningful system, and a credit profile that supports financing or a cash purchase.

  • Bill-pain primary. The most responsive audience is reacting to a recent bill that felt too high, not solving a long term sustainability goal.
  • Decision unit. Households where both partners are involved early, with creative built for shared review.
  • Trust threshold. Buyers who have seen door-to-door reps and want a calmer, more credible alternative.
  • Geography. Henderson, Summerlin, Spring Valley, Enterprise, North Las Vegas, with select Boulder City and Pahrump fringe.
  • Roof and system. Adequate south or west exposure, no immediate roof replacement need, panel and inverter spec aligned to long-term reliability.
  • Financial fit. Bills high enough that payback math works, credit profile compatible with the lenders you partner with.

04Competitor Landscape

A crowded field where most messaging looks the same.

Solar for You is competing against national installers with large media budgets, regional installers with established review counts, and a constant stream of door-to-door and call-center sales operations. The brands themselves vary, the messaging rarely does.

What competitors are doing well

  • Heavy paid search presence on commercial-intent solar terms.
  • Aggressive door-to-door footprint in newer subdivisions.
  • Sustained review accumulation on Google and BBB profiles.
  • Standardized financing scripts that move price out of the first call.

Where the field is weak

  • Generic creative, almost interchangeable between brands.
  • Slow, inconsistent follow up on web and form leads.
  • Little video that shows the actual team or installation quality.
  • Thin content beyond a homepage, a financing page, and a contact form.

Competitor observations are directional and based on public-facing creative and search results review. A formal competitive intelligence audit, including paid keyword overlap, backlink intersection, and review sentiment, would be delivered as part of the engagement.

05Positioning

The calm, expert, no-pressure neighbor.

Solar for You wins by being the visible opposite of the door-to-door experience. Quiet, knowledgeable, locally accountable, easy to talk to, and clearly competent at the work.

Every public asset should reinforce that the team is technically credible, the process is calm and consultative, and the customer is in control of the timeline. The brand should feel like an expert friend, not a sales push.

Positioning statement, draft for approval

For Las Vegas homeowners who are tired of high bills and high-pressure sales pitches, Solar for You is the local residential solar partner that delivers a calm, transparent path from question to working system, with experienced installers and a real human you can call.

06Video Sales Funnel

One video per stage. Each one does a specific job.

The funnel is the backbone of the engine. Each video below is built for a known place in the customer journey and is measured against the action it is supposed to drive.

01

Awareness hook

Short, scroll-stopping creative for paid social. Built to interrupt the feed, name the pain in the first three seconds, and earn a click.

02

Education and trust

Two to three minute explainer that answers the homeowner's real questions. Hosted by an actual member of the Solar for You team to build instant familiarity.

03

Video sales letter

A long-form, conversion-focused VSL that walks the prospect from problem to offer in a structured, on-brand way. Used on the primary landing page and in nurture.

04

Proof and process

Short documentary-style pieces on an install day, the survey process, the financing call, and the day the system turns on. Real, on the ground, no scripts.

05

Objection handler library

A library of one-question videos for the most common objections. Distributed by SMS during the sales conversation to do the convincing work between calls.

06

Closer and welcome

A personalized welcome video sent after the agreement is signed. Reduces buyer's remorse, sets expectations, and earns the referral that funds the next deal.

All video featuring on-camera people, signed releases, and homes will require written permissions. Whisenhunt Media manages release paperwork as part of production.

07Core Offer

A clear, low-friction entry to the conversation.

The lead offer must be specific, valuable, and easy to say yes to. The recommended primary entry point is a free in-home solar assessment with a written, plain-English report on system fit, projected production, and a candid review of whether solar makes sense for that home this year.

  • Plain English assessment. A short written report the homeowner keeps, even if they do not move forward.
  • Honest fit review. The team is willing to say no when solar is not the right call yet, which earns trust and future referrals.
  • No-obligation framing. The offer is the assessment, not the sale. The sale comes later, on the homeowner's timeline.
  • Optional add-ons. A roof health check, a bill audit, or a battery and backup overview can be layered in as upgrades.
Compliance note. The offer copy must avoid guaranteed savings claims, guaranteed payback periods, or implied promises of specific incentive amounts. Suggested phrasing is reviewed in section 18.

08Lead Qualification

Filter early. Spend energy where it converts.

Pre-form filter

Lightweight multi-step form on the landing page. Homeownership, average bill range, and timeline to install captured before the contact details, with a clean exit path for non-fit leads.

Phone qualification script

Standardized opening for the inbound or outbound qualification call. Confirms ownership, decision unit, system feasibility, and timeline before the appointment is scheduled.

Disqualification with respect

Renters and homeowners without a clear path forward get a useful response, a saved resource, and a polite close. Reputation protection is part of the qualification flow.

09CRM, SMS, and Email Follow Up

The system that closes the loop on every lead you pay for.

The lead is not the win. The booked appointment that shows up, qualified, on time, is the win. Follow up is where most installers leak budget. This is what fixes it.

Speed to lead

SMS reply inside the first minutes of form submission. A short, human, on-brand message that confirms next steps and offers two appointment options.

Multi-touch nurture

A structured sequence across SMS, email, and short video sent at the moments that matter. Designed to handle the most common objections without pestering.

Re-engagement

Leads that go cold get a clean re-entry path at thirty, sixty, and ninety days, with rotating creative so the brand stays present without becoming noise.

Reporting and feedback loop

Weekly review of dial attempts, response rates, show rates, and booked-to-closed ratios. The findings inform the next round of creative and the next CRM tweak.

All SMS workflows are designed to comply with consent, opt-out, and quiet-hours requirements. Lists, templates, and consent capture are documented during build.

10Paid Media

Three channels, working as one performance system.

Google Search and Performance Max

Capture high-intent demand on commercial solar terms across the valley. Tight match types, location refinement, negative keyword management, and call tracking on every campaign.

Meta and TikTok

Interrupt the feed with short video creative. Build top-of-funnel audiences, then retarget with the VSL and objection videos. Creative refresh on a regular cadence to fight fatigue.

YouTube

Use the education and proof videos as in-stream and discovery creative. Cheap reach, durable assets, audience signals that feed the rest of the engine.

Final channel mix and budget allocation are determined after the discovery audit. Channel selection is driven by cost per qualified appointment, not by channel preference.

11Keyword Strategy

Win the searches that lead to revenue.

The keyword plan covers three layers, each with a specific purpose in the funnel.

  • Commercial intent. Terms like "solar installer Las Vegas," "solar panels Henderson," "best solar company Summerlin," priced and targeted in paid search.
  • Consideration intent. Terms like "is solar worth it in Las Vegas," "NV Energy solar buyback," "how much do solar panels cost in Nevada," targeted in content and YouTube.
  • Trust and brand. Branded search, reviews, and reputation queries, anchored by an updated Google Business Profile and consistent citation network.

Final keyword cluster, search volume validation, and competitor overlap are produced during the discovery audit and reviewed with Solar for You before campaigns launch.

12SEO and Content

An authority footprint that earns ranking and AI citations.

Technical foundation

Crawlable, fast, schema-marked pages. Resolved technical issues. Internal linking that signals topical depth. A clean sitemap and a maintained robots policy.

Topical content

A planned set of evergreen articles that cover the homeowner's real questions about cost, incentives, install process, equipment, financing, and what to expect after the system is on.

Local and authority

Google Business Profile optimization, structured local citations, review acquisition support, and selected digital PR placements that earn links and brand mentions.

SEO disclaimer. Search results, ranking, and AI surfacing depend on factors outside any agency's control, including algorithm changes, competitor activity, and search demand. Whisenhunt Media commits to disciplined execution and transparent reporting, not to specific ranking positions.

13Creative Production

One efficient production block. Months of usable creative.

Production model

Whisenhunt Media plans, directs, shoots, and edits the video library in a concentrated production block, with a small returning shoot day every quarter to keep creative fresh and tied to current offers, install seasons, and policy updates.

What gets captured

Brand and team interviews, install-day documentary footage, before and after homes, customer story segments where customers have agreed, drone coverage where airspace and ordinance allow, b-roll for paid social and YouTube.

Editorial output

Long-form anchor pieces, vertical short-form for paid social, horizontal cuts for YouTube and the site, an objection handler library, a welcome video template, and seasonal refresh cuts.

Stills and design

On-set photography, supporting graphic design for ads, landing pages, and email, and brand-consistent thumbnails. AI-generated supporting imagery used only where consistent with Solar for You brand direction.

14Whisenhunt Media Services

The full execution surface, available as one team.

Whisenhunt Media is a premium video production and strategic marketing agency that helps service businesses build authority, trust, and demand through video-led systems. This proposal pulls from the following capabilities.

01

Corporate Video

Brand and team interviews, internal communications, leadership pieces.

 02

Commercial Video

Broadcast-ready spots, paid social hooks, performance creative.

 03

Social Media Video

Short-form vertical content, recurring publishing, channel growth.

 04

Event Coverage

Coverage of install days, community events, and brand moments.

 05

Aerial Videography

Drone coverage for installs, neighborhoods, and brand imagery.

 06

Post Production

Editing, color, motion, sound, captions, asset delivery in every spec.

 07

Website Development

Conversion-focused, fast, mobile-first sites and landing pages.

 08

SEO Optimization

Technical SEO, content, local SEO, link development.

 09

AI Presence Optimization

Visibility and brand mentions across AI search and answer engines.

 10

Marketing Operations

Paid media management, CRM, analytics, ongoing optimization.

15Measurement Framework

The metrics that prove the engine is working.

01

Cost per qualified lead

The headline number across all paid media. Lead quality is graded against the qualification criteria, not raw volume.

02

Appointment show rate

Percentage of booked appointments that show, on time, with the decision unit present.

03

Sit to close ratio

Percentage of sat appointments that convert to a signed agreement. Tracked weekly.

04

Cost per acquired customer

Total marketing spend divided by signed customers. The honest scoreboard for the system.

05

Brand search volume

Search demand for "Solar for You" and related branded terms, monitored monthly.

06

Review and reputation

Net new reviews, average rating, and response cadence on Google and aligned profiles.

07

Organic visibility

Ranked terms, organic clicks, AI surface mentions, and citation footprint over time.

08

Creative performance

Hook strength, hold rates, CTR, and watch-through on every video unit.

Reporting cadence is weekly on performance, monthly on brand and SEO, quarterly on strategy. All metrics are reviewed in a recurring scheduled call.

16Implementation Phases

How the engine gets built.

  1. Phase 01

    Discovery and audit

    Brand, offer, market, competitor, paid media, SEO, CRM, and analytics review. Output is a written plan and an aligned scorecard.

    Weeks one to two
  2. Phase 02

    Foundations

    Landing page, conversion form, analytics, CRM workflows, SMS and email templates, qualification scripts, baseline GBP and citation pass.

    Weeks two to four
  3. Phase 03

    Production block

    The primary video shoot. Brand interviews, install day documentary, education and VSL hosting, and objection library captures.

    Weeks four to six
  4. Phase 04

    Launch

    Edits deliver in rolling waves. Paid media launches behind the strongest first cuts. Reporting cadence begins.

    Weeks six to eight
  5. Phase 05

    Optimize and compound

    Weekly performance reviews, monthly content publishes, quarterly creative refresh shoots, ongoing SEO and authority work.

    Month three onward

17Client Responsibilities

What we need from Solar for You.

  • Decision maker time. Recurring weekly review during build, then a standing strategy call thereafter.
  • Brand and asset access. Logos, brand guide if available, existing media, customer references where willing.
  • Operational access. Domain, hosting, analytics, ad accounts, Google Business Profile, CRM, and phone system.
  • Team availability. On-camera time from selected team members for interviews, install day access, and approval turnaround.
  • Compliance review. Internal sign off on financial, incentive, and savings claims, including legal review where relevant.
  • Responsiveness. Speed-to-lead only works if the sales floor is staffed to take the calls and runs the agreed scripts.

18Compliance

Honest claims, careful copy, current sources.

Claims discipline

  • No guaranteed savings amounts.
  • No guaranteed payback windows.
  • No implied promises of specific tax credit amounts for any individual.
  • No unverified utility rate or incentive figures.
  • No before and after savings statements without source and date.

Data and outreach

  • SMS workflows built with consent capture, opt out, and quiet-hours compliance.
  • Email programs aligned to CAN-SPAM expectations, including sender identity and unsubscribe.
  • On-camera releases for every customer, employee, and home featured.
  • Drone use only where airspace, local ordinance, and landowner permission allow.

General disclaimer. Nothing in this proposal constitutes legal, tax, or regulatory advice. Final copy, on-screen claims, and outreach workflows require review and approval by Solar for You and, where appropriate, qualified legal counsel.

19Expected Outcomes

What success looks like in twelve months.

Predictable lead flow

A working paid media engine that produces qualified appointments at a known cost band that Solar for You can plan around.

Trusted local brand

Recognizable presence across search, social, YouTube, and AI answer surfaces in the Las Vegas residential solar conversation.

Compounding library

A video and content library that keeps working past the production block, reducing the cost of every future campaign.

Outcomes disclaimer. Outcomes described in this section are directional goals based on Whisenhunt Media's approach and on what a well-run residential solar growth program can produce in the Las Vegas market. Actual results depend on offer fit, sales team execution, market conditions, and external factors outside Whisenhunt Media's control. No specific lead count, appointment count, sale count, ranking position, or revenue figure is guaranteed.

20Next Steps

Ready to move forward, or need a working session first.

Two paths from here. Both lead to a working session where we lock the scope, the production calendar, and the launch date for the engine described in this proposal.

  • Accept and book scope review. Confirm intent to move forward and schedule the scope and budget review.
  • Request changes. Reply with the parts you want adjusted, added, or removed. The proposal is built to be revised.
  • Ask a question. If anything in the plan needs more detail before you can decide, that conversation is welcome.

Talk to Whisenhunt Media

Send a note and the team will respond the same business day with proposed times.

Accept and Book Scope Review Send Questions or Revisions

info@whismedia.com
whismedia.com

21Closing

The Las Vegas residential solar market does not need another loud installer. It needs a trustworthy one with a system to be found.

This proposal is a complete plan for Solar for You to become that company. The engine is straightforward, the work is real, and the team is ready to start whenever you are.

Next Steps